Learning Objectives
– Discuss the purpose of target markets in real estate
– Explain the marketing theories pertaining to needs and motives
– Discuss product positioning and its application to the real estate industry
– Define the marketing and promotional mix
– Explain the SMART acronym and provide examples of SMART business goals
– Discuss why a personal brand is important
– Identify design components for visual advertisements
– Describe different marketing methods and types of advertisements
– Describe the listing presentation and listing marketing program
Recent Comments